innovation insights grounded in the cognitive and behavioral sciences

WHAT WE DO

We tap the deep well of research into human behavior to solve business challenges and improve performance. From cognitive anthropology to behavioral economics, we make sure that companies are taking full advantage of the current state of knowledge to inform and shape experience design, marketing & branding, and product development.

We do more than solve problems. We create net new opportunity spaces. How? By redefining contexts and by identifying counter-intuitive insights into human behavior. We bring together all major stakeholders, including users, to imagine, play and re-think. Novelty is the result.

research & discovery

Leverage techniques that dovetail deep reading with agile implementation, to get under the surface fast.

innovation capacity building

Facilitate organizations to understand, embrace and propagate innovation.

persuasive design

Tap cognitive sciences to architect choices and nudge behaviors.

innovation foresight

Marry novel human insight to business viability and go-to-market feasibility to create competitive advantage.

product development

Translate unmet needs into viable and feasible products and services.

service design

Unpack the experiences that will deliver value to users.

cultural transformation

Corporate cultural change for the enterprise via evolutionary psychology.

SOLUTIONS

SIMMBiosis

--Reduce spite and replace it with reciprocity & mutualism

SIMMBiosis is a proprietary process for identifying customer or employee touchpoints that instigate revenge. Through experience design, we nudge more symbiotic relationships for all parties involved.

CulturePods

-- Engineer a more competitive corporate culture and work practice

Trickle down culture change never works. Organizations have mechanisms to fight injections of new cultures. By understanding the fundamentals of culture change dynamics and the mechanics of cultural transmission, we can encourage the growth of a specific culture.

EmpathyByDesign

-- Tap design thinking to build empathy capacity building in the organization

Organizations are often faced with the challenge of interacting with heterogenous populations. Designers, practitioners, service providers and even sales people are poorly equipped to relate to their "users." Leveraging techniques to increase the capacity for empathy, we design solutions that are scalable to the organization.

HOW WE DIFFER

ROOTED

LEAN & AGILE

Combining traditional observational techniques with quasi-experimentation to validate and iterate methodologies rapidly.

Tapping robust and vertically integrated theory to generate counter-intuitive insights.

CLIENTS

The King’s Indian is one of those rare firms that can land huge cultural observations into commercial applications. True insight. Real implications. Transformative ideas. And they are a joy to work with.

Brent Vartan - Partner, Bullish