A summary of activities.
2016 turned out to be full of surprises.
Once again we are reminded that real world markets are complex entities and reliance on reported behavior can lead to false certainties and erroneous assumptions.
Here at The King's Indian, deep ethnographic research dominated our fieldwork, complimented by intense conceptual design sessions. By anchoring reported behavior to artifacts, we were able to increase certainly while tapping populations at scale. From breast implants to the Affordable Care Act, we explored sensitive and politically charged topics with diverse populations across the country and beyond.
Here is a visual recap.
This week marks the one year anniversary for The King's Indian.. We have run hyperbolic discounting experiments, conducted sand-play sessions and architected nascent brands. Who knew it would be such an interesting year?
Thanks for being a part of it.