A semiotician by training, Sanjay P Hukku, PhD, helps brands articulate and innovate themselves. He does this by bringing his doctoral work spanning Film & Media, Cultural Studies, Gender & Sexuality, and Narratology from Berkeley's famed department of Rhetoric to bear upon every aspect of every interaction a brand has with its consumers. In his time as a Strategist + Cultural Theorist at BBDO, Sanjay has traversed markets (CPG, health, NPO), disciplines (anthro, semiotics, cultural studies), & research methods (qual/quant, focus groups, in-market) to achieve insights for pitches, campaigns, rebrands, & new product launches.

Sanjay's ability to apply deep reading to any text is instrumental in unpacking meaning within organizations, and between enterprises and their customers.