Naming a medical device

A company in the healthcare space wanted to name a new product so as to resonate both with their physician audience but also with the end-user.
Surgans were interviewed as were patients. We excavated the ultimate value proposition that the product provided to their over-arching well-being.
A robust naming exercise was conducted that delivered a name that was memorably, semiotically meaningful, and tapped into the very heart of both the role of the physician and the value created to the patient. It was also a name that was trademark-available and served as a point-of-departure for naming an entire suite of products.

Concept testing a new offering for a national insurance provider

An insurance company recognized that small businesses were strained under the weight of new legal requirements and market expectations following the passage of the Affordable Care Act. They wanted to explore hybrid offerings that fit the needs of smaller small businesses.
On-site interviews were conducted of small business owners and their employees that straddled the 25 FTE mark.
With evidence-based strategies, we articulated potential product features that met the needs of both the employers and the employees. A value proposition and positioning were articulated. Messaging and go-to-market recommendations were made.