Extending into adjacent spaces

A B2B company focused on providing compliance and due diligence platforms wanted to explore the opportunities to push out their offering to a larger audience and drive growth.
IDIs were conducted among lawyers, investment bankers, M&A executives, and reporting professionals.
Armed with market insights, participatory design sessions were conducted with internal stakeholders to develop detailed business models and service prototypes that could perform well beyond the M&A space, such as in clinical trials.